The Internet, or "Net" for short, is simply a series of computer networks linked to one another around the world, communicating almost instantaneously with one another. (A single network of computers might be all the computers linked to one another within an office or a retail store. A larger network might be all the computers connected within an entire chain of retail stores). The Internet is many tens of thousands of these networks communicating with one another, like a big net or web! University networks connected to government networks connected to business networks connected to private networks--this is the INTERNET!

Nobody knows for sure how big the Internet is, or how many networks are actually linked, but it is estimated that there are approximately forty to fifty million people that are 'on-line', with sites on every continent, including Antarctica. In fact, the Internet has grown at an exponential rate since its' beginning. It is the largest network of computers in the world and is growing at about ten percent each month. At the current rate of growth, in just ten months from today, half of the users on the Internet would be using the Internet for their very first time.

When you think about it, why do you advertise your business at all? To get new customers and to sell more product and services to existing customers. The Internet is an excellent tool for attracting new and loyal clients. For your existing customers, the Internet provides a new and innovative way to communicate plus expanded access to your product line and services. New customers come looking for you, which gives your business instant access to thousands of new prequalified customers.

The Internet is not a get rich quick scheme, but it can complement your other forms of advertising such as newspaper, direct mail, radio and television. For example, you should add your World Wide Web address (yourcompany.com) to every  advertisement, business card, company letterhead, etc.so that when a customer sees your ad, they can obtain more information by going to your web address.--- FYI, now is the time to get your  web site address before you reorder all your business stationary with the new area code of 562. The Internet Allows you to supply a lot of information in your web space, which gives your business a powerful image in the Marketplace and this can be done at a very
affordable price.

The following are a few other benefits to think about:

TEN REASONS TO ADVERTISE ON THE INTERNET

1. Worldwide Marketing and Increased Visibility -

Expand your business out of the city, state or nation into the emerging global marketplace. There are an estimated 40 to 50 million users browsing the Internet that can access your information at any time, 24 hours a day, 7 days a week, 365 days a year.

2. Internet as the Great Democracizer - Only on the Internet can you compete head on with large or Fortune 500 companies. You can implement things faster, provide better service, and have a better understanding of what your target market wants and needs.

3. Reduce Service Calls and Increase Customer Service - By having complete information about your products and services on the Internet, you can drastically reduce the time and expense of helping customers with common problems. You can have customers fill out questionnaires or eligibility forms online without tying up personnel.

4. Increase Your Professionalism - Your customers will be impressed with your "forward looking" vision and feel more comfortable about doing business with you.

5. Slash Postage and Printing Bills - Designing, printing and mailing brochures or catalogs is very expensive. Adding new products to it throughout the year is prohibitively expensive. The Internet allows you to get your message to tens of thousands of interested people. You can modify your advertisements daily or hourly, you can send your message through E-mail to thousands absolutely FREE!

6. Measure Readership - The power of the Internet provides you with information about how many people have "hit" or visited your site. Therefore, you will be able to see how many potential customers have read your advertisement and what specific products or services they are most interested in. This will able you to keep track of trends at a glance.

7. Post Job Opportunities; Recruit Great Employees - Finding good help is often the HARDEST part of running a successful business. Use the Internet to find the best and brightest!

8. Because Your Competitor is ON the Internet - You must keep up and not be left behind in the dust!

9. Because Your Competitor is NOT ON the Internet - This is an opportunity to jump ahead of the crowd as a mover and a shaker!

10. Increase Sales!!! - Because almost all people visiting your web site will have found it by specifically LOOKING for information about your product or service, you will sell a much higher percentage of them.

BCD Online - Business Communication Distributors  a Communications Specialists company serving all your communication needs. From Phones - Cellular -  Internet Web Site Design, Advertising and Marketing.
 

For more information about the Internet / World Wide Web, visit their Internet Site at http://www.bcdonline.com

Today's Date -- 2-9-97

Electronic mail, or e-mail is far and away the most popular aspect of the Internet. You can send an e-mail message from your computer to anyone else on the Internet with an e-mail address. Therefore, e-mail is your personal connection to the world of the net.

The basic concepts behind e-mail parallel those of regular mail. You send mail to people at their particular addresses. In turn, they write to you at your e-mail address. You can subscribe to the electronic equivalent of magazines and newspapers. You might even get electronic junk mail.
 

E-mail has two distinct advantages over regular mail (snail mail). The most obvious is speed. Instead of several days, your message can reach the other side of the world in hours, minutes or even seconds (depending on where you drop off your mail and the state of the connections between there and your recipient). The other advantage is that once you master the basics, you'll be able to use e-mail to access databases and file libraries.

E-mail also has advantages over the telephone. You send your message when it's convenient for you. Your recipients respond at their convenience. No more telephone tag or even waiting for your kids or grandkids to give you a call. The kids are more apt to communicate quicker by e-mail than by phone. And while a phone call across the country or around the world can quickly result in a huge phone bill, e-mail lets you exchange vast amounts of mail for only a few pennies---even if the other person is in Europe, Africa or Asia.

If you have any questions about e-mail, or would like more information, or would like to set-up an e-mail address through an Internet access account, please contact the BCD Online, 

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