WHY ADVERTISE ON THE
INTERNET / WORLD WIDE WEB?
by CHARLIE JARVIS
When you think about it, why do you
advertise your business at all? To get new customers and to sell more product and services
to existing customers. The Internet is an excellent tool for attracting new and loyal
clients. For your existing customers, the Internet provides a new and innovative way to
communicate plus expanded access to your product line and services. New customers come
looking for you, which gives your business instant access to thousands of new prequalified
customers.
The Internet is not a get rich quick
scheme, but it can complement your other forms of advertising such as newspaper, direct
mail, radio and television. For example, you should add your World Wide Web address
(yourcompany.com) to every advertisement, business card, company letterhead, etc.so
that when a customer sees your ad, they can obtain more information by going to your web
address.--- FYI, now is the time to get your web site address before you reorder all
your business stationary with the new area code of 562. The Internet Allows you to supply
a lot of information in your web space, which gives your business a powerful image in the
Marketplace and this can be done at a very
affordable price.
The following are a few other benefits to
think about:
TEN REASONS TO ADVERTISE ON THE INTERNET
1. Worldwide Marketing and Increased
Visibility -
Expand your business out of the city, state
or nation into the emerging global marketplace. There are an estimated 40 to 50 million
users browsing the Internet that can access your information at any time, 24 hours a day,
7 days a week, 365 days a year.
2. Internet as the Great Democracizer - Only on the Internet can you compete head on with
large or Fortune 500 companies. You can implement things faster, provide better service,
and have a better understanding of what your target market wants and needs.
3. Reduce Service Calls and Increase Customer
Service - By having complete
information about your products and services on the Internet, you can drastically reduce
the time and expense of helping customers with common problems. You can have customers
fill out questionnaires or eligibility forms online without tying up personnel.
4. Increase Your Professionalism -
Your customers will be impressed with your
"forward looking" vision and feel more comfortable about doing business with
you.
5. Slash Postage and Printing Bills -
Designing, printing and mailing brochures or
catalogs is very expensive. Adding new products to it throughout the year is prohibitively
expensive. The Internet allows you to get your message to tens of thousands of interested
people. You can modify your advertisements daily or hourly, you can send your message
through E-mail to thousands absolutely FREE!
6. Measure Readership -
The power of the Internet provides you with
information about how many people have "hit" or visited your site. Therefore,
you will be able to see how many potential customers have read your advertisement and what
specific products or services they are most interested in. This will able you to keep
track of trends at a glance.
7. Post Job Opportunities; Recruit Great
Employees - Finding good help
is often the HARDEST part of running a successful business. Use the Internet to find the
best and brightest!
8. Because Your Competitor is ON
the Internet - You must keep up and
not be left behind in the dust!
9. Because Your Competitor is NOT ON the
Internet - This is an
opportunity to jump ahead of the crowd as a mover and a shaker!
10. Increase Sales!!! -
Because almost all people visiting your web site
will have found it by specifically LOOKING for information about your product or service,
you will sell a much higher percentage of them.
BCD Online - Business
Communication Distributors
a Communications Specialists company serving all your communication needs.
From Phones - Cellular - Internet Web Site Design, Advertising and
Marketing.
For more information about the Internet / World
Wide Web, you may
reach them at (562) 500-1161, or visit their Internet Site at
http://www.bcdonline.com
Date -- 2-9-97
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